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Your Success
Is Our Victory

Victory Financial Group exists to serve independent financial advisors, helping them build thriving practices with the goals to deliver exceptional client outcomes. With deep industry expertise, modern technology, and a truly personalized approach, we aim to simplify the complexities of wealth management so you can focus on business growth and serving your clients.

I'm a
Financial Advisor

Explore how we help advisors achieve true indpendence.

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I'm looking for a
Financial Advisor

We’ll connect you with an experienced, values-aligned advisor.

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For Advisors

Independence, Powered by Partnership

Victory Financial Group empowers advisors to achieve true independence by offering full control, operational freedom, and real economic ownership, without the influence of private equity.

We remove administrative burdens so you can focus on what matters most: your clients. Our advisor-first platform is built to support your goals, understand your vision, and help you achieve lasting success.

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Why Independent Advisors
Choose Victory Financial Group

True Business
Ownership

Own the client. Own the data. Own the direction of your practice without the restrictions of traditional W2, IBD, or private equity influenced models.

Partnership Model
with Real Equity

Earn into our profit-sharing pool and gain real economic ownership of the RIA. Our partners can approach 100% payout when combining grid revenue and profit share.

Platform Support &
Tech That Scales

We handle the heavy lifting, from compliance to tech integration, so you can pursue faster growth with less friction.

Flexible, Client-First Solutions

Access a wide range of investment and insurance products with no proprietary restrictions - so you can always honor your fiduciary duty to your clients.

Accelerated Growth & Unrivaled Economics

Whether scaling up or starting fresh, we offer the infrastructure and economics to help support long-term advisor success.

Collaborative Advisor Community

Join a forward-thinking network that shares best practices, supports innovation, and champions each other's growth.

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About Us

Independence, Powered by Partnership

Our mission is to build and steward the most advisor-friendly, advisor-centric independent RIA platform in the country.

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$1B+

AUM as of 07/31/25

185%

CAGR

40+

Advisors onboarded in the last 24 months

Years as the only truly advisor owned platform in the country

Insights & Advisor News

Owning the Outcome: Colton LaRue’s First Year of Independence

One year ago, Colton made the leap to full independence with Victory Financial — and the results have been transformational. From gaining greater control and clarity to deepening client relationships and accelerating growth, Colton’s story is a powerful example of what happens when you align your business with your values. Read the full post to see how ownership changed everything.

Redefining Success: How Phil Flores Built a Business That Works for Him

Phil Flores began his career in financial services during the pandemic and quickly felt constrained by a large firm’s rigid structure. Since joining Victory Financial Group, he’s found the freedom to better serve clients with personalized solutions and a more supportive culture.

Q1 2025 VF Newsletter

Our latest quarterly update features a note from our founder, a recap of market activity from the past quarter, highlights of recent milestones and celebrations, and a spotlight on one of our valued sponsors.